Bio-K+ Mini-case


Additional Recent Projects:

No 9 Sustainability Education – Not for Profit, Toronto
  • Research (quant), Vision, Mission, Brand Strategy, Naming and on-going Strategic Advisory.
Debbie Travis – Montreal
  • Vision, Mission, Values, Brand Story, Brand Positioning
48North Cannabis Company – Toronto
  • Canada-wide research study – Usage & Attitudes; Consumer Segmentation
  • Created strategic platform/positioning for go-public positioning of Tier 2 LP
  • Advised on the strategic brand plan and market opportunity as they prepared to launch a public offering and establish a viable brand before Cannabis becomes legal in Canada.
Kijiji – Toronto
  • Developed a brand strategy, value proposition for a new offering
  • Defined the messaging strategy for 4 different segments within the target audience
Open Blue Sea Farms – Global pioneer in open ocean fish farming, Panama, Central America
Gruppo Campari – Toronto
  • One day innovation boot camp
Argus Legacy Products – Oil & Gas tool manufacturer – Edmonton Alberta
  • Argus is expanding into the consumer segment with new products leveraging their core engineering and precision manufacturing competencies.
  • Market Assessment, Quantitative and Qualitative research to get consumer insights on new products/concepts.