Additional Recent Projects:
No 9 Sustainability Education – Not for Profit, Toronto
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Research (quant), Vision, Mission, Brand Strategy, Naming and on-going Strategic Advisory.
Debbie Travis – Montreal
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Vision, Mission, Values, Brand Story, Brand Positioning
48North Cannabis Company – Toronto
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Canada-wide research study – Usage & Attitudes; Consumer Segmentation
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Created strategic platform/positioning for go-public positioning of Tier 2 LP
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Advised on the strategic brand plan and market opportunity as they prepared to launch a public offering and establish a viable brand before Cannabis becomes legal in Canada.
Kijiji – Toronto
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Developed a brand strategy, value proposition for a new offering
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Defined the messaging strategy for 4 different segments within the target audience
Open Blue Sea Farms – Global pioneer in open ocean fish farming, Panama, Central America
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Created 4 year strategic plan and integrated brand strategy (see Open Blue 360 experience teaser video)
Gruppo Campari – Toronto
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One day innovation boot camp
Argus Legacy Products – Oil & Gas tool manufacturer – Edmonton Alberta
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Argus is expanding into the consumer segment with new products leveraging their core engineering and precision manufacturing competencies.
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Market Assessment, Quantitative and Qualitative research to get consumer insights on new products/concepts.